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Monday, July 22 • 9:15am - 11:30am

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The Tourism Working Group works to develop a more interconnected tourism region and facilitate collaboration among industry partners in the Pacific Northwest and Western Canada. During the year, the Working Group helped to support other initiatives such as the PNWER Preclearance Task Force and the cross-border infrastructure projects which focuses on expediting cross-border travel and tourism.

Working Group Co-Chairs
Rep. Gael Tarleton, Washington State Legislature
Dave Cowen, CEO, The Butchart Gardens

Opening Remarks &  Introductions by Co-Chairs
Action items, priorities, and goals for the session
  • Dave Cowen, CEO, The Butchart Gardens 
  • Rep. Gael Tarleton, Washington State Legislature

Regional Tourism Dashboard
Updates on the latest regional tourism picture, including key statistics and infographics, economic impact and employment figures on the state of the tourism industry in the PNWER region
  • Matthew Holme, Manager, Corporate Communications and Destination Management at Destination Greater Victoria

2019 IMPACT Travel & Tourism Sustainability Conference
Hear about key findings, with a focus on identifying solutions to create a regenerative tourism industry based on youth engagement and the four pillars of tourism sustainability: ecology and the environment, community and sense of place, culture and heritage and the economy.  
  • Matthew Holme, Manager, Corporate Communications and Destination Management at Destination Greater Victoria

Industry Listening Session: Indigenous Tourism 
Case Study of Saskatchewan Indigenous Tourism Corridor: There is true power in developing and connecting transformative experiences across boundaries and regions. The Indigenous people who have called North America home for millennia have stories and perspectives to share. Those stories are key to pivoting to a transformative experience tourism model if approached in an authentic way. The Indigenous Tourism Corridor project is an example of a model that is changing the way Saskatchewan approaches export tourism development.
  • Jim Bence, President and CEO, Saskatchewan Hotel and Hospitality Association
  • Christian Boyle, Owner, Glyph Creative Strategy 

Electrification and Modernization of Tourism Ground Transportation 
How can industy and government collaborate to create a more sustainable tourism industry by modernizing visitor ground transportation? And how can we collaborate regionally to develop coordinated transportation policy that incentivizes electrification?  How can a regional green tourism transportation strategy help unite the PNWER region as a progressive “Two-nation vacation” destination, positioning us become a world leader as it relates to managing sustainable tourism growth and cross-border technology?

Case for a Regional Electrification Strategy and Victoria Example
  • David Roberts, Managing Director, Pacific Northwest Transportation Services
  • Lindsay Gaunt, Director of Cruise Development, Greater Victoria Harbour Authority

Industry Round Table:
Around the room call for industry issues and briefings 

Action Items Discussion
Determine Key Findings & Action Items


More details here.

avatar for Christian Boyle

Christian Boyle

Owner, Glyph Creative Strategy
Christian Boyle is the Owner and Principle Service Provider of Glyph Creative Strategy, a boutique economic development consulting agency with a focus on tourism development. Christian has worked professionally in the tourism and economic development sectors for the past 12 years... Read More →
avatar for Lindsay Gaunt

Lindsay Gaunt

Director, Cruise Development, Greater Victoria Harbour Authority
As Director, Cruise Development for the Greater Victoria Harbour Authority, Lindsay Gaunt is proud to represent her hometown of Victoria, BC, to the international cruise industry. She works closely with local stakeholders, industry associations and cruise lines to sustainably develop... Read More →
avatar for David Roberts

David Roberts

General Manager, Pacific Northwest Transportation Services
David Roberts has been working in the tourist industry over the last 25 years. He started as a tour busdriver and has gone on to manage a number of tourism companies ranging from attractions totransportation to sightseeing. After opening his own Company, A Capital Idea Consulting... Read More →
avatar for Matthew Holme

Matthew Holme

Manager, Corporate Communications and Destination Management at Destination Greater Victoria
Matthew Holme is Manager, Corporate Communications and Destination Management at Destination Greater Victoria. Prior to taking this position in 2017, he spent nine years in British Columbia provincial government ministers’ offices and the last four as a Chief of Staff. In his role... Read More →
avatar for Jim Bence

Jim Bence

President & CEO, Saskatchewan Hotel & Hospitality Association
Starting in the hospitality industry in 1983 at the Sheraton Cavalier in Calgary AB, Jim had worked in most departments of a full service hotel.  Working in front line, supervisory, and management positions, Jim settled into HR spending 18 years of his career as a Director of Human... Read More →
avatar for Dave Cowen

Dave Cowen

CEO; Tourism Working Group Co-chair, The Butchart Gardens
Dave Cowen is proud to be associated with The Butchart Gardens. As a biology undergraduate, Dave's career began on the front line and progressed through the operational and business sides of The Gardens. He currently holds the position of CEO, and is responsible for overseeing daily... Read More →
avatar for Rep. Gael Tarleton

Rep. Gael Tarleton

Legislator; Tourism Working Group Co-Chair, Washington State Legislature
After a decade working at the Pentagon on security issues affecting ports across the country and other critical facilities, Gael ran two international subsidiaries of a Fortune 500 company in Russia. She was responsible for creating disaster preparedness and emergency response plans... Read More →

Monday July 22, 2019 9:15am - 11:30am PDT
Bess Terrace Lounge